Monday, January 12th 2009
An evolutionary step too far?
The online world is saturated with forums discussing the merits of a million different logos, brands and rebrands. Plenty with very little to say other than usual ‘Marmite-effect’ of like it or dislike it.
There comes a point when you must surely say to yourself ‘it’s just cola’. A history of rivalry and one-upmanship will inevitably lead to rebrand after rebrand to keep up with fashion and visual trends. It’s nothing more than the reds versus the blues.
So here it is; ‘Super Obama Cola’ er, no sorry… ‘Pepsi Cola’ in it’s latest guise due to hit a store or vending machine near you soon. What do you think?
In the case of purchasing decision, Pepsi or Coca-cola, I’m not sure whether the rebrand has that much effect? I know which I will choose, and that choice is based on… wait for it… taste.
For a creative critique I would say that the swoosh isn’t gracefully executed in relation to dimension or space. When viewed close-up it looks like the logo was supposed to read as a three-dimensional sphere, but it doesn’t come across this way. In addition, the alteration of the logo between Pepsi products is so subtle it looks unintentional. But I’m sure all of this is far from the mind of the thirsty purchaser…
Posted by Richard on Monday 12th of January 2009 at 12:59pm
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I read a while back that the swoosh was supposed to be a smile, which isn't clear at all. It looks as though the brand is now inconsistent and so rather confusing. Perhaps they tried a little too hard.
Posted by Tasha on Monday 12th of January 2009 at 3:19pm