Friday, February 6th 2009
Not quite the Goddess I was hoping for
So here’s the new DS3, launched yesterday in Paris as part of Citroën’s new DS range of luxury cars.
The DS3 will undoubtedly be a direct rival to BMW’s Mini and others of a similar proportion.
Alongside the DS launch was the Citroën brand update:
The chevrons have been softened which mimics the lines of the original DS. Not sure about the ‘DS inside’, obviously Citroën are trying to build in some emotion and passion from the original, but I can’t help but think ‘Intel inside’.
This logo leaves me a little cold. Undeniably French in styling, it will take time to warm to it, which I suppose, is Citroën through and through.
Posted by Richard on Friday 6th of February 2009 at 8:53am
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