ICM - Leeds Design Agency

Apple have long been renowned for the power of their advertising, the rise of the iPod was largely down to genius marketing. However, up until a few months ago I didn’t own a single Apple product, despite working in a design agency.

My decision to get an iPhone was based purely on wanting the internet on my phone and since I didn’t have an iPod I thought it made sense to choose iPhone over Blackberry. For a while I was really disappointed because the battery was poor and I felt a bit ripped off. Then Apple launched the ‘Dilemmas’ ad campaign and started showing me all the amazing things my phone could do. So I started looking at applications, thinking what I needed and how to solve the problems.

Last night I finally fell into the marketers trap. The particular advert I saw featured an application that would help me with my monthly budget and expenditure. I’m good at spending all my money on useless things, so I thought, ‘that will help’. £2.99 later and I was ready to plan my budget and feeling pretty pleased with myself. Then my housemate started laughing at me and I realised the irony. They’d played on my weakness and won.

Here is an example of the advert – I think you will see what I mean:

And here is a funny spoof:

For more application fun and games visit Apps and Hats.