Tuesday, May 5th 2009
If you're selling a product...
…look at the product.
Sometimes the simplest of ideas is the only way forward.
When ad agency Lukas Lindemann Rosinski were asked to promote the Mercedes Sprinter and establish the van as a class of its own, what could be more persuasive than the vehicle itself? They used the Sprinter from the Mercedes dealer and took it directly to the target audience.
Posted by Richard on Tuesday 5th of May 2009 at 11:56am
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Clever!!! It's the simplest ideas that are always the best. Being simple myself you'd have thought I'd have come up with something by now ;0)
Posted by Daz on Wednesday 6th of May 2009 at 1:46pm