ICM - Leeds Design Agency

Some people would describe Charlie Brooker as a harsh, aggressive, bitter and sometimes slightly grotesque man, while others treat him as the messiah that has been sent to show us all the true nature of our crumbling society.

The strong reaction that his personal brand creates, means that he is able to command more influence and respect over his followers. It sets him apart from his contemporaries.

He has created a character who is outspoken and opinionated, possibly a caricature of himself. His tone is consistent across his media outlets –
First read Charlie Brooker’s screen burn.

Then watch Brooker on Reality TV:

You’ll probably have made up your mind about him now and see how strong his personal brand really is.

Brooker presents himself as the ultimate critic, the leader of the cynics and so the cynics worship him. He doesn’t necessarily engage in conversation with his loyal followers, just as Seth Godin doesn’t really, but his aura is enough to keep his faithful listening and reading. As a result, he could probably sell anything.