Friday, June 5th 2009

The power of 'strange'

There’s a funny, interesting, bizarre trend going on the world of advertising at the moment. It’s a clever move, one where the only action is to cause reaction – to cause conversation in playgrounds and workplaces up and down the land: ‘did you see that ad for xxx last night?’ and ‘I can’t stand that ad for xxx’. It’s the perfect way to get your brand and/or product onto the tips of tongues and subconcious minds of millions of potential customers.

Here’s a few recent examples of beautifully-odd advertising:

And my personal faves, the cheesestrings ads:

Posted by Richard on Friday 5th of June 2009 at 1:58pm

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