ICM - Leeds Design Agency

Sometimes at work we have to come up with straplines, the results can be funny, odd and even a little bit crazy. When Im out and about I always take notice of what other people have come up with.

I thought this was funny and relevant. Even without being funny it’s true. It won’t win any awards, but it made me smile.

More importantly it’s something even your Dad would get. My Dad doesn’t work in anything to do with design but he would laugh at this.

And then there’s this.

Which is for a cement / paving sort of company. It’s good isn’t it? Makes you smile. Turns out this is a very common strapline for cement / paving companies, but it’s still good.

Straplines can be a powerful marketing and sales tool, and if you can create one that people remember and find themselves saying then that’s half the battle. I can’t tell you how many times I’ve heard people sing “I’m lovin’ it”. This was created by Heye & Partner for McDonald’s Corporation.