ICM - Leeds Design Agency

Having just returned from Ibiza the clubbing capital of the world, I got the chance to see many different posters for the variety of nights that were on offer. The main 6 clubs Space, Pacha, Eden, Es Paradis, Amnesia and Privilege along with the smaller clubs and bars of the island are all fighting for the same people to come to their nights, they are all competing for the same crowd that week.

The main clubs hold certain nights each day of the week for example on Sunday at Space is ‘We Love Space’ and Thursday’s at Eden is always ’Twice As Nice.’ These nights maybe the same each week but the DJ’s/acts playing at them will be different, this is why they need to advertise heavily around the island, so all the holidaymakers know who is on, at what night and where.

Here are a few examples of some of the posters and billboards I saw around the island.

These each take a different approach to what they feature on their flyers and posters, some include pictues of inside the club and the djs (defected in the house) while some use graphic devises related to the night (Monza).

The clubs are spread across the island therefore they need to be able to attract holiday makers from all parts of the island which is why there are many big billboards along the main roads of Ibiza, posters in hotels and in all the different bars of the main resorts. Along with these posters and billboards the clubs also have their promotions workers who go out selling tickets and handing our flyers to also gain the attention of the partying public.