Tuesday, October 13th 2009
The Role of Radio
One way that many people listen to music is on a radio. With over 250 different radio stations in the UK, listeners are spoilt for choice and this is not even including internet radio.
Radio is usually overshadowed by television, but has the same amount of variety, if not more and there are different stations to cater for many different audience needs. If you want to listen to live sport you may listen to 5live but if you want to listen to British bands/ rock music you may listen to Absolute Radio.
Like television, radio is becoming more user friendly with great improvements in the digital age. We do not even need to own a radio to listen to its content as we can listen online to a show that went out 5 days ago, we can download podcasts, we can listen on our mobile phones and we can even listen through our televisions (although the screen isn’t very exciting!) With the launch of digital radio the quality of our stations has improved too.
Radio can allow the audience more freedom than watching music on television as it is imageless. The audience can listen to the lyrics of the song and relate them to a personal situation which they may not be able to do when watching a music video as their mind would be concentrating more on the movement of the video and not the lyrics. Radio can require less concentration than television which is why so many have a radio is background noise while they are doing other things.
The radio station is still important to the musicians as this is another platform for them to sell their music to the masses. When artists release a new song or album they can often be heard on a variety of different radio stations giving interviews, singing live or offering ‘exclusive’ plays of new songs.
Click here for Richards view on radio in Eyes vs Ears.
Posted by Sally on Tuesday 13th of October 2009 at 9:45am