ICM - Leeds Design Agency

WOAH!!!!!

A story that has appeared – that at first seemed like a hoax – turns out to be true!! Kellogg’s are testing LASER ENGRAVING ON THEIR PRODUCTS!!!!! For those of you that want to know the whole story – other than the fact that – DUDE!!!!! LASER ENGRAVED CORNFLAKES!!!!! WOAH!!!!!

Then here are the links:

From the Daily Mail

From Kelloggs’ website

The idea being that Kellogg’s (The Original and Best) want to give the cheaper brands something to think about – BY SHOOTING A LASER AT THE FLAKES AND BURNING THE LOGO ON IT – THE AWESOMENESS IS BLINDING ME!!!!!!!!

The process may be in its early stages of testing, but the idea is fantastic (if a little strange at the same time). The laser burns just enough of the surface to engrave the logo – without changing the taste of the flake.

So where will this end? Probably here, on the internet. Until the cost of the technology comes down to millionths of pence per flake – I am sure that Kellogg’s will not be branding their flakes . . . but geeks like me will be crossing our fingers that it WILL happen . . . Pew Pew Pew.