ICM - Leeds Design Agency

Whilst watching television the other night an advert came on featuring a horse race, nothing out of the ordinary there. But as this race was taking place the jockey fell off his horse and to my amazement, the horse told him to go on and finish the race – which the jockey won. It turned out the advert was for Weetabix but until this was stated in the advert I had no idea what this was advertising.

I really like they way that Weetabix have done this advert by not stating from the very beginning who the advertisement is for they leave the audience guessing. They are not placing (or singing) their brand at you every opportunity like the annoying ‘Go Compare’ adverts. They just keep it simple by saying ‘Someone’s had their Weetabix’ at the end. It even made me laugh a little too!