Friday, November 27th 2009
Adverts that make the most of their surroundings
Panasonic Nose Hair Trimmer Billboards
These Panasonic Nose Hair Trimmer Billboards designed by Saatchi & Saatchi very cleverly use electrical wires and poles as part of the ad. More than just been amusing, they are memorable and caused quite a stir in Indonesia where they were placed.
VW Dream Bubbles
Car parks are rarely used as places to advertise. When placed above an inanimate object such as a car these clever little VW ads give it a voice of it’s own, they might even make you feel a prang of guilt. Being just above eye level they are unmissable as well.
2012
2012 is a film about a group of people who must deal with natural disasters such as volcanic eruptions, typhoons and glaciers. Creating a flat static ad that coveys disaster isn’t going to have much impact, especially when it’s a very visual effect laden affair. This ad very effectively uses a metro tunnel as the scene of a flood.
The aim of any ad is getting the ‘customer’ to remember the product, so when they are in a position to buy whatever it is the ad is selling, that product pops to mind first. This is done through repetition or a clever idea. The above ads definitely come under the clever section.
Posted by Ben on Friday 27th of November 2009 at 12:01pm
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I'm pretty sure these are the most fun things to look at when it comes to outdoor adverts. There's just more that you can do with large billboards in populated areas.
Posted by Carmen on Monday 7th of December 2009 at 5:27pm