Wednesday, January 6th 2010
Life is like a box of.....
After Christmas there are plenty of empty boxes kicking about. So incorporating this in a guerrilla marketing campaign is a great idea.
Recently Dutch creative agency Ubachswisbrun JWT created enormous cardboard boxes with Mini Coopers printed on them and bits of gift-wrapping coming out of the top, then leaving said boxes out by the rubbish. It created a lot of interest as this video shows.
It’s not a totally new concept though, in 2004 Paris’ City Transit Authority, the RATP, ran a series ads proclaiming “One New Bus Per Day” and showing a Photoshopped image of an enormous cardboard box with a bus on the side.
I’m hoping West Yorkshire gets a few deliveries as our public transport definitely needs it.
Posted by Ben on Wednesday 6th of January 2010 at 12:07pm
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Seems to be a trend TBWA, Neboko did this: http://creativity-online.com/work/heineken-walkin-fridge-boxes/18316
Posted by Matt on Thursday 7th of January 2010 at 1:17pm