Tuesday, February 9th 2010
Being positive about negative space
After 29 years of faithful service, the identity for MTV has been given something of a refresh.
Now I may be getting on a bit but personally think this was a case of ‘if it ain’t broke, don’t fix it’, what do you think?
There seems to be a current trend of adding an image in, or around, a logo these days – a sort of ‘anything goes’ approach; look we can be serious/funny/current/ironic/etc…
Here’s a few more examples of others that are working in, around, and under, their branding:
So will this style be around in 29 years time? Come back in 2039 to find out…
Posted by Richard on Tuesday 9th of February 2010 at 3:52pm
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Personally, I like the loose styling of modern branding but I wonder how strict the guidelines really are. I don't this this would work for a more corporate brand. But mainly, I will never be a fan of the 2012 Olympics logo no matter what they do with it.
Posted by Melissa on Wednesday 10th of February 2010 at 9:59am