Wednesday, February 10th 2010

Twitter - what is it good for?

Lets face it, you can’t ignore Twitter – its everywhere these days. Rather than me banging-on about how Twitter works or why you should follow a pidgeon, Big Ben or Stephen Fry, I thought I would briefly show you some stats from our website.

There’s a few of us here at ICM that tweet regularly; some for gaining knowledge and information, some to network and some just to have a laugh.

In terms of driving traffic back to the ICM website in numbers, Twitter is fairly average, but as the graphic below shows, visitors from Twitter spend more time with us and view more pages (this is a snapshot from a single day):

I guess its because Twitter users are already in the process of ‘reading’ and taking in information.

Every day Twitter is starting to feel like less of a passing craze and is becoming more of a tool, I suppose only time will tell how powerful a tool it may become…

Posted by Richard on Wednesday 10th of February 2010 at 1:30pm

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