ICM - Leeds Design Agency

Last night Flux showed the animated short “Logorama” in their screening lineup at the Hammer museum in L.A. Why is this worthy of a blog?

Logorama is an Oscar-nominated short film by François Alaux and Herve de Crecy and presents us with an over-marketed world built only from logos and real trademarks. The characters within it are all composed of corporate logo art, for example there’s a “Pringles” man, and even a villainous Ronald McDonald. Unsurprisingly all of the brands have been used without permission.

Jonathan Wells of Flux tells us,
“The short was created by directors within H5, a French graphic studio renowned for its CD front covers (Superdiscount, Air, Demon…) and artistic direction (Dior, Cartier, YSL…). Members François Alaux, Hervé de Crécy and Ludovic Houplain directed many music videos (Alex Gopher, Massive Attack, Goldfrapp, Röyksopp…), and are regularly invited to exhibitions for their artistic talents (2007 Nuit Blanche, Beaubourg, MoMA). Logorama is their first short film, and premiered at the 2009 Cannes Film Festival where it won the Kodak Short Film Discovery Prize at the 48th Critics’ Week. The short was 4 years in the making, and features a voice cameo by filmmaker David Fincher as the Pringles man”.

Check out a preview here Logorama.