Thursday, October 11th 2007

burn stuff!!

Bonfire of the Brands

This fella, neil, has decided to burn everything he owns that is branded and live brand free, including food, water, well… everything.

I don’t think this is possible, or, in fact, wise. I think you can be a consumer and be aware, rather than just brand aware. I LOVE my collection of trainers (we’re into the mid 20’s now, more than 5 being adidas superstars) but i wouldn’t say if they disappeared i’d miss them, i mean, my feet would get cold but i wouldn’t feel like my self worth had gone.

Posted by Phil on Thursday 11th of October 2007 at 5:26pm

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