Monday, May 17th 2010
World Cup Logos
Sticking with the World Cup theme of previous posts I thought I’d take a quick look at the logos that are attached to the event.
Although we are now only twenty-something days away from the opening of the tournament, the logo for this years’ event still isn’t that well-know. Here it is…
I personally feel that many of these ‘world-logos’ are starting to blend into one. Both the World Cup and the Olympics seem permanently stuck down the ‘primary colour, brush-stroke, arts-y with a bit of flair’ route.
A quick look back shows how we got here:
Germany 2006 – let’s all have a right good laugh about football.
Korea/Japan 2002 – A real ‘bit of everything in one place’ multi-colour thing.
Here’s a couple of my graphical favourites:
USA ’94 – Unashamedly patriotic from the home of ‘soccer’
Like USA, we’re going to use our nation’s colours whether you like it or not.
And finally, a look to the future, here’s the logo for the 2014 World Cup in Brazil:
More multi-coloured bland-ness? Has the host-nation’s spirit been removed in favour of a ‘lets not upset anyone’ correctness?
Posted by Richard on Monday 17th of May 2010 at 3:05pm
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You can't help but see the 2010 logo around here (Botswana) - I almost think you'd struggle to find someone who doesn't know it!
I like it - the national flag is a central element, along with the shape of the continent (first time in Africa remember), it has energy and vibrancy (it's better in print) and they've included the little goalie/ball element from the two previous ones.
Not a big fan of the Brazil one I have to agree - is it the final one or a 'working' one? And I'm surprised they didn't use the goalie/ball thing - I suppose it is not required (I had assumed it was). Kudos to Korea/Japan for breaking the mold of the logos of the 90s.
Wow - never knew I had so many opinions on a football related subject! Thanks Rich! :)
Posted by oneredsock on Wednesday 19th of May 2010 at 4:01pm