ICM - Leeds Design Agency

We’ve already said enough on here about our views of the 2012 Olympic logo, so now it is time to take a look at the recently introduced Olympic mascots – a subject we’ve touched on before here

I suppose we have to be thankful that we haven’t ended up with a Lion or a Beefeater or a telephone box or some other nausiating cliché, instead we are introduced to Wenlock and Mandeville:

Forged from the last drops of steel that made the girders that made the stadium, the full story of how Wenlock and Mandeville were created can be seen here.

Come back and tell us what you think after clicking the link.

Like the logo, I feel the mascots will take some warming-to. There must have been a massive temptation to ‘play-it-safe’ after the public backlash at the logo. Maybe I’m too old, too cynical? Maybe they will inspire a younger generation?

Let’s just hope that come 2012, they are as cool as Berlino the Bear!