Wednesday, June 9th 2010
The Spread is Dead?
Unless you’ve been away to somewhere very remote you will undoubtedly know about the launch of Apple’s iPad.
Seen by many as nothing more than a big iPhone, I see the iPad will be much, much more than that. Still in it’s infancy, the iPad is in a period of discovery; a quirky plaything for cats seems to be popular at the moment.
American technology magazine Wired are really on the crest of the iPad wave. In its first nine days, the iPad version has sold 73,000 copies, vs. average monthly print news stand sales in the mid-80,000s.
Rather than me try and explain how good the Wired iPad version is, here is a quick presentation:
We could argue all day about the user-experience not being like that of a traditional print magazine, but I don’t think that is the point here. The iPad publication is in a different league and I don’t think the experience can be compared. It will be interesting to see over the coming months whether ‘reader engagement’ is still there and that gimmick doesn’t become a substitute for content. Exciting times for the editorial design world.
Posted by Richard on Wednesday 9th of June 2010 at 9:31am
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