SubscribeGoogle - friend or foe?
Next in the favourite brands category is Google, the King of the internet, the greatest search engine of them all. If you’re not on the first page of Google, you might as well not be on the net.
Instead of going on a little rant about the control Google has over the internet, I thought I’d talk about Elgoog. Elgoog is a mirror version of Google, which means it is a backward version of the site. It allowed people in China to beat the firewall the government had placed upon certain searches on the Chinese Google page.
You can find more about this on the New Scientist site. This is the sort of thing I love about the internet.
Posted by Tasha on Monday 15th of October 2007 at 5:26pm
I like the way it's a brand that has entered into the everyday, like doing the Hoovering, if you can't find something, just Google it.
I also like the way people parody Google, like Elgoog above. There are lots of others when you start looking - for instance there's www.blackle.com for those energy-savers amongst us who know it takes less power to run a black screen than it does a white one.
Another thing I like about the Google brand is the way they aren't afraid to play with it, deconstruct it and alter it for famous events and anniversaries.
But the best thing is the lack of in-your-face advertising. Long may it continue this way.
Posted by Richard on Monday 15th of October 2007 at 6:16pm