ICM - Leeds Design Agency

This month we’ve added to our growing public sector experience by winning the contract to design the LeedsCard magazine. We’re very proud of our heritage here at ICM and are thrilled to be working with Leeds City Council to promote LeedsCard.

LeedsCard is a discount scheme run by Leeds City Council offering exclusive discounts for council owned leisure attractions throughout the City. You can learn more about it here.

The magazine is produced three times a year and is used to promote attractions and communicate to people who have already joined the scheme the excellent benefits they can receive as well as communicating why joining the scheme is such a great idea.

We were briefed to bring a modern, engaging feel to the magazine to reflect the lively content. Although the card does not have any direct competitors, it is important to give the magazine a sleek, stylish image to grab reader’s attention.

Our first issue has recently been delivered to all members. It’s the magazine’s 25th issue, which makes it even more exciting for us!

We’re looking forward to working with the Council to develop this even further throughout future issues.