ICM - Leeds Design Agency

We were recently asked to create a brand for a local photographer who was about to take the plunge and work for himself. After some initial brainstorming and name suggestions we all came to the conclusion that Kaptur was the name that resonated the best with the client’s services of both static image photography and moving image.

As part of the concept development we looked at the typography and graphic styles of many great camera brands such as Hasselblad, Leica, Nikon and so on…

From those we created the basics of the Kaptur brand:

For me the happiest moment was creating the shutter icon from the letter K – I always smile when seeing something like this.

We created sub-brands for the differing services shown by icons for film, photography, as well as a pencil for the blog.

Followed by stationery:

Followed by the website:

The website is now live – link here

If you’re thinking of bringing your brand to life, or want to create something totally unique; give Caroline or Louise a call on 0113 236 1707 to set your brand in motion.