Thursday, November 1st 2007
Glossy car brochures RIP
If you’re like me every time you visit a car showroom or dealership you come away with at least one brochure – usually for the model you can’t afford – the one you will daydream about. Cars like the Alfa Romeo 8C for example.
But alas, Europe’s got involved – The European Commission could force the automotive sector to introduce CO2 health warnings on all advertising and marketing communications, which would occupy 20% of the total space in all mailings and literature.
Now hang on! For a 20 page brochure… that’s four pages of CO2 health nonsense that, like the warnings on cigarette packets, will simply be ignored.
These glossy brochures (and sometimes matt laminate, mmmmmmm…) are meant to be drooled over; fancy extras, alloy wheels, multi-disk CD changers, horsepower, torque curves. Not how many CO2s are being emitted.
Don’t get me wrong, I love my planet and hope that one day we’ll all be driving around in fantastically eco-friendly modes of transport, that hopefully don’t look like the G-wizz.
My problem is with where this health warning is being situated, what next – a flashing red Earth icon on the dash? Caution – over-revving may lead to dolphin-unfriendliness.
Posted by Richard on Thursday 1st of November 2007 at 10:13am
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Just think about how many extra trees those pages are gonna use up! 4 pages in 20 = 20% of the total product? Wouldn't 20% more trees be better off absorbing the CO2 in the atmosphere, than actually being printed on and warning people about the consequences? Just a thought!
Posted by Devils Advocate on Friday 9th of November 2007 at 3:53pm