ICM - Leeds Design Agency

We’re thrilled to have completed our first project with new client, Leeds School Library Service, and even happier that they are so impressed with our work!

The brief was to produce a brochure to send to Head Teachers to communicate the services of the School Library Service. Many schools were not aware of the free services available to them as part of their basic entitlement. These services include free books for the school library and an annual visit from School Library Service to advise them on how to get the best out of their library. At ICM we have many keen readers and the thought of free books filled us with much excitement so we were quick to grasp the importance of this message!

It was crucial to produce creative that would stand out on a busy Head Teacher’s desk getting the message across to them quickly so that they would pass it on to the relevant member of staff at school. We wanted the copy to focus on them, their school and their pupils so we re-wrote the existing copy to reflect this and to achieve a bright, conversational tone.

We also interviewed teachers who already use the services and wrote case studies and testimonials to clearly highlight the benefits of working with the School Library Service.

We really enjoyed getting our teeth into this project and are very proud of the finished product.

Here’s what our client said:

“I came back from holiday on Monday to find our wonderful new brochure on my desk. I am really delighted with it.

Your response to our original enquiry was particularly impressive and as soon as we started working with you we were both delighted at your immediate grasp of our brief, especially since at that stage we didn’t quite know what we wanted the finished article to be! You were creative, very helpful indeed with the copy writing, and showed great understanding of the target market and the culture sector overall. You especially showed patience when we came back to you with changes as the process went on.

Overall it has proved a very good value for money result and we would be only too pleased to work with you again.”

Horray!