ICM - Leeds Design Agency

But not above the legal noise limit!

We’re thrilled to be working with new client, Cirrus Research.

Cirrus Research plc is a world leading manufacturer and supplier of sound level meters, measuring sound across a wide range of applications to include occupational noise and environmental noise measurement.

Cirrus were looking for some fresh ideas to challenge current perception and re-position themselves as a modern, market leader through their newly launched Optimus sound level meters.

We immersed ourselves in the world of noise measurement and generated lots of ideas through various brainstorms/meetings in the kitchen/brainwaves late at night or driving to work etc.

Here’s the winning concept.

Our first project was to quickly roll the concept out through press ads and web banners leading up to the Safety and Health Expo in May, in celebration of Cirrus’ 40th birthday. It was great to see the ‘Hear the world in different colours’ concept in large format. Feedback was fantastic, with Cirrus celebrating the highest number of enquiries at an exhibition!

Since May we have been busy creating direct mail pieces for Cirrus UK and Germany. We wanted to create something useful that prospects would keep so came up with this handy pocket guide. These have been so successful that prospects have been calling Cirrus to request more!

We’ve also enjoyed building on our knowledge of Cirrus’ product range, to include the Trojan noise nuisance meter, used by Environmental Health Officers to measure noise nuisance from neighbours/barking dogs etc. The recently published advert below is already generating enquiries from local councils!

We’re now planning next year’s Safety and Health Expo, amongst other exciting projects.

Here’s to a great future with Cirrus!