Wednesday, November 7th 2007
The global to local approach to coffee shops
I think that Starbucks used to be one of my favourite brands, I find it too impersonal and their coffee isn’t as good now.
However, the way that they built up their brand is tremedous. They spend one percent of their revenue on advertising, building brand awareness by simply opening up as many shops as possible and entering into our consciousness without us even noticing.
This marketing strategy was best captured in the Simpson’s episode where a mall gets gradually taken over by Starbucks during the episode. Fantastic!
Posted by Tasha on Wednesday 7th of November 2007 at 4:57pm
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