A good starting point
The brief is the key document in this process – it starts things moving and gives us something to refer to throughout. Initially it tells us all we need to know about you and your company:
- Your objectives
- Your positioning
- Your target audience
- Your message
- Your differentiation
- Your competition
- Your corporate values
- Your corporate guidelines/restrictions
- Your corporate policies
If you already have a brief, we can discuss it face-to-face or over the phone to make sure we have the right knowledge about your business and its needs. If you need help putting one together, just ask...