An excellent starting point
The creative brief is the key document in this process – it starts things moving and gives us something to refer to throughout. Like a clear instruction manual or blueprint, we can’t build a powerful campaign without it. The perfect brief will tell us everything we need to know about you and your company:
• your objectives
• your positioning
• your target audience
• your message
• your differentiation
• your competition
• your corporate values and policies
• your corporate guidelines/restrictions.
Making a difference…
First impressions do count. The first impression that ICM gave me was one of a professional, helpful and knowledgeable company who are willing to go the extra mile to delight their customers. Having worked with ICM I can honestly say that this impression is accurate, ICM have exceeded my expectations in every way possible, their dedication and resourcefulness has made the impossible possible.
Marketing Manager, Weir Techna Division